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Grey Global Group’s Alliance has formed a partnership with Sean “P. Diddy” Combs’ Blue Flame Marketing + Advertising, the agencies said. One of their first joint projects is a “music upfront” in New York in May, during the traditional TV upfront. Alliance client Procter & Gamble’s Pantene will participate. Blue Flame, which also works with the Tag unit of IPG’s McCann-Erickson, handles clients such as Bacardi USA, Bentley/Rolls Royce and Sony Pictures.
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