Allen & Gerritsen Wins Ikon

Allen & Gerritsen has added creative and media duties for Ikon Business Solutions, a national assignment that, according to agency executives, A&G would likely not have won prior to its acquisition of GSO/Davis in June.

The account—which sources said could be worth $20 million or more with A&G—becomes one of the Watertown, Mass., agency’s largest pieces of business, said A&G president Andrew Graff.

“We’re excited about adding a client of this stature to our roster,” said Graff, who has noted that the acquisition of Boston’s GSO/Davis was intended to give his shop credibility in pitching larger accounts outside the New England region.

That added bulk cuts both ways, apparently, as A&G prepares to defend the $3-5 million account of sister supermarket chains Shaw’s and Star Market.