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Allen & Gerritsen helped itself in several ways through its decision last week to acquire GSO/ Davis, industry analysts said.
Along with adding seasoned talent and some sizable accounts once the deal is completed in coming weeks, A&G will cement its position as New England’s largest independent ad agency, making it a more attractive acquisition target, analysts said.
“It’s not a question of if they’re going to sell Allen & Gerritsen,” said Skip Pile, chairman of Boston consulting company Pile and Co.
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