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Allen & Gerritsen Boosts VH1 In-Flight Program

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BOSTON Allen & Gerritsen is supporting a VH1-produced video request show that airs during JetBlue Airways flights.

The Watertown, Mass., independent created short animated segments touting the RedEye Requests program that airs Sundays from midnight to 5 a.m. aboard the discount carrier. Opening and closing animations feature a JetBlue plane flying through the sky; the "VH1 Classic" logo appears on its wing. The plane twists and turns through the clouds to reveal the JetBlue, VH1 and "RedEye Requests" logos.

The animations appear during the opening and closing sequences of the program and are also used in transitions during the show. More work for the client is upcoming, an agency representative said, though it is unlikely Allen & Gerritsen will handle any advertising.

RedEye Requests runs every Sunday from midnight to 5 a.m. on JetBlue's overnight flights. Viewers can request videos from the 1960s, 1970s and 1980s in advance via JetBlue's Web site.

The program continues JetBlue's partnership with VH1, which began about a year ago with JetBlue offering airfare deals to pop music concerts for VH1 viewers who participate in contests. In the past year, VH1 has awarded trips to viewers of more than 20 concert tours, including Ringo Starr and Aerosmith.

"This seemed like a natural extension to get passengers more involved," said VH1 Classic general manager Eric Sherman.