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Allen & Gerritsen has launched a broadcast production department and added a pair of creative executives to its 90-person staff.

Matt Murphy was named director of the new department at the Watertown, Mass., agency. "Matt is someone we've worked with in the past—he had the right combination of skills," said Mick O'Brien, creative director at A&G.

Prior to A&G, Murphy was a freelance producer working with many Boston-area agencies. Before that, he was on staff at O'Neil Griffin Bodi in Manchester, N. H.

Under Murphy's leadership, the new department will undertake broadcast production for HomeGoods, Horizon's Edge Casino Cruises, State Street and Icelandic Investment Bank, all A&G clients. The unit will also prepare materials for new business presentations.

"The position that they developed seemed like a great challenge," Murphy said. "The opportunity to come in and build the department was intriguing."

The department for now will handle only in-house projects. It consists of two employees, but the agency is looking to hire new talent, according to O'Brien.

Separately, Andrew Lewis was named group creative director, a new position.

"I had seen his work for other agencies [and] thought he was one of the top art directors in the area," O'Brien said. "Because our agency is expanding, [Lewis'] management experience was also important to us." Lewis will lead the creative teams on HomeGoods and Segue Software.

Prior to A&G, Lewis held the position of group creative director at Mullen, Wenham, Mass. Lewis, an art director by trade, has worked on a variety of accounts.

"A&G has been steadily growing recently," Lewis said. "They are ideally positioned to step into the void that was created after all the consolidations. [At A&G] I'll have the opportunity to help mold and steer the agency as it goes through rapid growth and development."