Allen-Edmonds Returns To TV With New Cramer-Krasselt Ads

Upscale shoe maker Allen-Edmonds has launched its first new TV advertising in 13 years with a series of four 15-second spots from Cramer-Krasselt in Milwaukee.
The commercials parallel the Port Washington, Wis.-based company’s long-running print campaign, featuring various shoe models beneath droll headlines and emphasizing the breadth of the company’s line.
The TV spots broke last week during local new shows and are scheduled to air nationally this summer during golfing events.
The TV work, like the print ads, attempt to convey that Allen-Edmonds makes more than the wingtips and other dress models for which it is often associated.