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Eisner Whets Appetites for ‘Cash in Hand’
WASHINGTON, D.C. – Eisner & Associates of Baltimore uses Claymation characters to sell the Maryland Lottery’s newest game, “Cash in Hand,” in two TV spots breaking this week.
In the “Missed It” ad, two men sit at a diner counter. The larger man tries to demonstrate the game’s concept – winning $500,000 in one sum instead of increments. He begins by eating an entire baked potato, “all at once,” while the straight man looks away, missing the feat, and then turns back and tells him to continue.




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