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By Katy Eckmann
ATLANTA–Five Florida agencies will pitch Discount Auto Parts’ $2 million advertising account this week, including the 16-year incumbent and one contender that previously had been dropped from consideration.
The fast-growing retailer, based in Lakeland, Fla., will hear presentations from the following players around the state: incumbent Greenfield Advertising Group, Fort Myers; FKQ, Clearwater; Tinsley Advertising, Miami; and Cramer-Krasselt and Fry/Hammond/Barr, both located in Orlando.
Sources said the shops were selected for their retail category experience.
Fry/Hammond/Barr had not made the original shortlist, sources said.
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