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The K•Swiss Classic sneaker takes a 360-degree turn in a new print campaign from Gale Group.
The double-page ads, which are breaking in April issues of Honey, Vibe, XXL and YM, among others, show hip, ethnically diverse young men and women holding the sneaker in various shots, which appear on the left side of the ads. The portraits, when viewed from image to image, reveal that the K•Swiss Classic is turning left to right progressively, creating a 360-degree effect.
On the right side of each execution is a larger image of the shoe being held by one of the folks featured in the portraits.
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