All Aboard: Taxi Rides Rail Europe

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NEW YORK What’s the best way to tell people in New York that they can buy tickets for a train in Europe that just set a new world’s rail-speed record at 357 mph?

If you’re Taxi, you stage a mock protest at New York’s Grand Central Station on Wednesday, complete with a choir and denunciations of Europe’s supposed shrinking, for your client Rail Europe, which sells tickets in the U.S. for said train.

“It’s a way of getting attention quickly.



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