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Kirshenbaum Bond & Partners here has been tapped to handle the advertising efforts for Alice White wines in the U.S. The estimated $6 million account win comes after a review that included one other undisclosed Bay Area shop.
Kirshenbaum will handle radio, online and guerrilla marketing for the client. The relationship marks the first time Alice White has worked with an agency on a fully integrated campaign. The brand, which offers six varietals (chardonnay, shiraz, cabernet shiraz, cabernet sauvignon, merlot and semillon chardonnay) has not advertised nationally before.
Based in Concord, Calif.,
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