WPP Group's Mediaedge:cia in New York has appointed Nathalie Alfred a partner, marketing and communications, effective immediately. Previously the agency's manager of marketing, Alfred will join the business development department, spearheading the shop's creative marketing and corporate communications efforts. She will report to Barbara Cipolla, managing partner and director of marketing and business development. Alfred joined Mediaedge:cia in London in 2000, relocating to the company's New York headquarters in 2002. She also has been on staff at other agencies in Europe, including Bates Dorland and Havas' Devarrieuxvillaret.