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Campaign for Alcohol Free Kids (AFK) is about to invite shops nationwide to compete for an estimated $5-10 million ad assignment intended to help bring underage drinking under control.
The aim is to create a prototype campaign in Florida that can be rolled out nationally.
Letters requesting “a bid for your services” will go out this week to top Florida and national agencies, AFK officials said. “We’re looking for people with a real creative genius [who] feel protective of our kids,” said Susan Pall, co-founder of AFK.
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