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Midwest Shop to Promote State’s Seafood
DETROIT–Mars Advertising topped eight other agencies to win the $5 million Alaska Seafood Marketing Institute account.
ASMI is a state-run organization promoting Alaskan salmon and other seafood in the U.S. and overseas. It focuses on three areas: export, food service and retail.
The Southfield, Mich., agency’s task is to convince retailers, and, to a lesser degree, consumers, of the quality of Alaska’s seafood, said Ken Barnett, agency chief operating officer.
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