Alamo City in Review

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The San Antonio Convention & Visitors Bureau is holding a scheduled review for its more than $3 million account.
The Center for the Persuasive Arts, the 19-year incumbent in San Antonio, will defend the business, which is nearing the end of a four-year contract.
As part of its defense, the agency last week erected a nearly full-scale model of the facade of the Alamo in its lobby prior to a site visit from bureau officials.
“It’s going to shock them .


AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in