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Two months after eliminating all but one agency from its $5-7 million review, Game Show Network continues to skirt questions regarding the status of the account.
In early June, AKQA in San Francisco was the lone shop left standing in the review and seemed poised to win it [Adweek, June 11]. But according to Dena Kaplan, svp of marketing at the network, the two companies “remain in conversations.”
Kaplan said she was unable to elaborate on the reasons for the delay.
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