Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The search for buyers has led Palm to target a group largely overlooked by high-tech marketers: stay-at-home moms.
The Milpitas, Calif.-based company, which has long marketed its PDAs to tech-savvy professionals and students, is set to launch a $5 million national print campaign created by AKQA in San Francisco. The ads target homemakers, urging them to use the handheld devices to keep tabs on appointments and other daily activities. They coincide with Palm’s arrival in Target, Kmart and other mass-market retail chains.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in