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BOSTON AKQA said it has relaunched the Web site of Glaceau Vitaminwater (www.vitaminwater.com). The enhanced water is produced by Whitestone, N.Y.-based Energy Brands, which awarded the assignment to San Francisco-based AKQA in late 2004.
The flash-based site launched this week and seeks to convince consumers that the product is relevant throughout their entire day.
When consumers first visit the site, a particular flavor of vitaminwater will be served based on the time of day and that flavor’s functionality.
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