AKQA Launches Xbox 360 Viral Ads

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

San Francisco independent Web shop AKQA launched a viral campaign Oct. 4 for “Perfect Dark Zero,” the new video game for the Xbox 360. The Web site, e-mail and text message viral push is the first of several AKQA is doing for Microsoft’s Xbox games, including upcoming releases “Halo 3,” “Project Gotham Racing” and “Kameo: Elements of Power.”



R/GA debuts film site for verizon

NEW YORK IPG’s R/GA debuted a site on Oct. 12 for a Verizon film competition.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in