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NEW YORK AKQA has hired Agency.com veteran Scott Symonds to expand its media capabilities.
The San Francisco-based independent tapped Symonds as its executive media director, in charge of AKQA’s 18-strong media department. AKQA is looking to extend its planning and buying into new areas, including search, wireless and outdoor.
With ad budgets migrating to the Web and other digital channels, media has become an attractive growth area.
Global Internet ad spending grew more than 30 percent in 2006, according to Zenith Optimedia, which projects 28 percent growth this year.
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