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NEW YORK What if your athletic shoes were controlled by a tiny support crew working to make you a superstar basketball player? That’s the case in AKA Advertising’s new television spot for Champs Sports and Adidas.
In the 30-second spot, directed by Chelsea Pictures’ Evan Bernard, Atlanta Hawks basketball player Josh Smith makes a perfect slam dunk, as a crew inside his shoe monitors his every move. A voiceover explains the A3 Superstar shoes by Adidas that Smith is wearing are available only at Champs Sports.
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