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AirTouch Cellular has narrowed the list of contenders in its review for the creative portion of its $100 million consolidated account, tapping four finalists.
Those agencies are: Campbell Mithun Esty and BBDO, both in Minneapolis; Bozell Worldwide in Costa Mesa, Calif.; and Kirshenbaum Bond & Partners in New York and San Francisco, said sources. Executives at Walnut Creek, Calif.-based AirTouch and San Francisco consultancy Mitchell Madison Group, which is conducting the search, declined comment. Agency executives also would not comment.
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