AirTouch Calls 3 Shops

NEW YORK
AirTouch Satellite Services has selected three undisclosed agencies to compete in a review for its estimated $50 million U.S. ad account. The prevailing agency will introduce the Globalstar satellite communications system.
Karen Gilligan, vice president of marketing for Walnut Creek, Calif.-based ATSS, confirmed the company picked the finalists after talking with about 10 agencies over the last few weeks. “We’re in the process of selecting an agency now,” she said.
Slated to launch in late 1998, Globalstar will utilize a network of 48 low-Earth-orbit satellites and 50 land-based “gateways” to allow users to make and receive phone calls from anywhere–even in countries with no land-based telephone systems.