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Boston Group Handling Search for Joint Venture Travel Service
CHICAGO–A Web-based travel site being developed by major air carriers United, Delta, Northwest and Continental is seeking an advertising agency, sources said.
The review is being handled by Boston Consulting Group’s Chicago office, which is the interim management company of the new site. A representative for the consultancy confirmed the review but would not offer details. Spending was not disclosed. Ben Burnett, a BCG vice president who is interviewing agencies, could not be reached.
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