Air New Zealand Touches Down at BBDO

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LOS ANGELES BBDO West has been tapped to handle advertising for Air New Zealand, the agency said.

The Omnicom Group shop picked up the account without a review. The business has been handled by Publicis Groupe’s Team One in El Segundo, Calif. BBDO’s sister agency, Colenso/BBDO in Auckland, handles the airline’s account in New Zealand.

Billings are $5-10 million, confirmed Lucy Powell, a representative for the client in Los Angeles. Air New Zealand spent $3 million in 2002 and $1.5



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