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NEW YORK Nike plans to launch a campaign for its Air Jordan XX3 shoe that it believes will be a “watershed event” in the company’s history.
Not only does the 23rd version of the shoe represent the number that Michael Jordan wore for most of his National Basketball Association career, but the sneaker itself has been designed to be environmentally correct, perhaps the first “green” shoe in the team sports footwear category. It follows an earlier effort by the company, the Nike Considered Humara, an aggressive trail shoe with an eco-friendly design.
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