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With its acquisition of Dutch airline KLM this month, Air France has bigger global plans. Ruder Finn’s ideas on how to convey them to the public are what convinced Europe’s No. 2 airline to tap the independent shop as its first U.S. public relations agency.
Ruder Finn will focus mainly on media relations—working to get consumer and travel-trade media to write about Air France’s amenities and expanded service. “We plan to position Air France as the new breed of global enterprise, one that is cross-cultural and has an understanding of the needs of international and business travelers,” said Gail Moaney, evp and director of the travel and tourism practice at the New York-based shop.
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