NEW YORK Fallon, Goodby, Silverstein & Partners and TBWA\Chiat\Day picked up the most awards at the 14th annual Association of Independent Commercial Producer's Art and Technique of the American Television Commercial show on Tuesday, with seven honors apiece.
Fallon in New York was cited for its Starbucks and Virgin Mobile work, while its Minneapolis office was recognized for Holiday Inn, Citibank, PBS and United Airlines.
Goodby, Silverstein & Partners in San Francisco won honors for advertising on behalf of Hewlett-Packard and eBay.
TBWA\Chiat\Day in San Francisco was rewarded for its adidas ads, while its New York office won honors for its Nextel work. Adidas was the most awarded brand in the show.
Biscuit Filmworks and Tool of North America were the most awarded production companies, with seven awards each. Noam Murro was the most awarded director for his adidas, eBay and Starbucks campaigns.
Ads honored in the show become part of the permanent collection of the Department of Film and Media at the Museum of Modern Art in New York.