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LOS ANGELES Footwear manufacturer Skechers has signed an international marketing agreement with Christina Aguilera for its women’s footwear lines, the company said.
Under the 18-month agreement, Skechers will have exclusive rights to international print media for footwear, including advertisements in magazines and point-of-purchase displays. The value of the deal was undisclosed.
The campaign will launch in women’s, teen and pop culture magazines in October 2003, concurrently with the European leg of Aguilera’s “Justified and Stripped” World Tour with Justin Timberlake.
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