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HSR’s Campaign Stresses Agility, Strength
CHICAGO–HSR Business to Business translates its printwork for software application provider Agilera to television in an effort to “up the ante” in the print-heavy category, the shop’s lead creative said.
The campaign is tagged “Run with the swift. Stand with the strong,” and is intended to show Agilera as a client offering both stability and agility, said Tom Rentschler, creative director at the Cincinnati shop. Spending was estimated at $5-10 million.
Denver-based Agilera did not skimp on production, giving the go-ahead for the agency to enlist Digital Domain for two spots that break Aug.
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