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NEW YORK Brooklyn Navy Yard Development Corp. has tapped Agent 16, formerly Mezzina Brown, to create a campaign that will sell the 300-acre industrial park to potential tenants.
“Many people think the Navy Yard has been abandoned by the government,” said Richard H. Drucker, the client’s senior vice president for external affairs. “We want people to know we’re very much alive.”
The park, which has 200 tenants and more than 3,500 workers, encompasses mostly manufacturers, warehouses and distribution centers.
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