Advertisement Prepares to Close in Boston


NEW YORK plans to close its Boston office by the end of the year, the i-shop confirmed.

In a statement issued on Monday, the interactive agency said it will "consolidate its Northeast offices into its headquarters in New York over the course of the next several months."

The 8-year-old company, which will continue to serve the Boston market from New York, also said it has offered relocation packages to a number of the New England staffers. It is unclear how many employees will be affected, and an representative declined to say how much the company expects to pay in restructuring costs.

"These changes are necessary in order to allow to respond to the changing needs of the marketplace and to efficiently and cost effectively deliver outstanding results for our clients," the company said in a statement.

The closing of the Boston outpost, which has recently handled assignments for the Institute for Healthcare Improvement and Gillette, comes a year after shuttered its Woodbridge, N.J., and Atlanta offices as a part of a restructuring. In addition to New York, has operations in Chicago, San Francisco, Dallas, Amsterdam and London.

A year ago, Omnicom Group expressed interest in buying, which is held by Seneca. While Omnicom purchased Organic, another Seneca i-shop holding, in a $106 million deal late last year, it has yet to pick up In 2001, Omnicom transferred its i-shop investments, including a 35 percent stake in and a 17 percent stake in Organic, to Seneca in exchange for preferred stock in the firm.