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Agency of the Year

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GSD&M
Steve Gurasich (l.), Roy Spence, Judy Trabulsi, Tim McClure
DEALING IN FEELINGS
The Atkins Agency is getting touchy-feely. Now known as the Center For The Persuasive Arts,
the San Antonio
company will do more research-oriented projects involving
precognitive decision-making, i.e., how to move consumers emotionally.
See page 4.
AIRLINE 'UPGRADES'
Legend Airlines turned to The Richards Group to tweak its first cable, broadcast and print
ads only weeks before its inaugural flights. The Dallas agency created a one-line identifier, "Upgrade," to communicate
the new carrier's
business-class service at coach fares.
See page 5.
POSTAL DIRECTIVE
SBC Communications has consolidated its direct mail account
at Rapp Collins Worldwide. The
telecom's business had been divided among 10 agencies after a reorganization last fall. The Irving, Texas, office of the Omnicom shop will be in the lead.
See page 6.
WANTED AGAIN
Online employment service Jobs.com
has reassigned its creative account to Rizzuti.com in Carrollton, Texas. McKinney & Silver in Raleigh, N.C., retains media duties.
See page 8.
Ryan's Song
In his 16 years of advertising, dennis Ryan has written numerous beer ads, mostly for Anheuser-Busch. But now, the
ECD has switched brands. Jenn Goddu profiles the man who hopes to put Miller Genuine Draft--and
J. Walter Thompson
in Chicago--on the map. Plus, New Campaigns and Barbara Lippert.
See page 22