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CHICAGO — TAP Pharmaceuticals is conducting a search for an agency to handle creative and media duties for its $40 million Prevacid brand, a representative confirmed.
The Lake Forest, Ill., company sent out proposal requests to four holding companies, WPP, IPG, Omnicom and Grey Worldwide, a representative said in a statement. The company expects to make a decision by the end of the third quarter.
In addition to creative, the proposal request asks for media buying and planning capabilities and indicates that direct marketing is a component of the account, sources said.
Bates
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