AGENCY PRODUCER: CRAIG WAGNER

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Craig Wagner recalls his experience filming a parrot playing seven notes of Rhapsody In Blue on a piano for a 1992 United Airlines ad like it happened yesterday.
‘We gave the trainer two-and-a-half weeks to rehearse,’ said the Leo Burnett producer. ‘I’d call down there to see how everything was, and she’d say, ‘He’s getting it. Some days are better than others.’ On top of that, the writer was telling me, ‘I want the parrot to hit the right notes.


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