Agency News: Southwest

TEXAS Gilbreath Communications, Houston, will handle advertising and public relations for the launch of Magic Johnson Theatres in Houston. The 12-screen, stadium-style theatre is the third to be opened under Johnson's name, in partnership with Sony Retail Entertainment. Bromley, Aguilar & Associates, San Antonio, hired assistant account executive Carlos Beserra to work on national and regional General Motors-Pontiac assignments, plus the San Antonio Spurs account. Beserra previously was an account executive with Hispanic America in San Antonio. Siboney USA, Dallas, hired Ezequiel Cuevas to assume a new director of strategic planning position. Cuevas, who was employed at Siboney from 1993-95 as director of marketing services, most recently was sales director for Polygram Latino in Miami. Hay & Co., Dallas, created a new print campaign for Dallas Market Center that features customer testimonials from 10 retail buyers. Metro Networks, Houston, named Jack O'Hern director of national television marketing. He spent the past four years as vice president of sales for National Advertising Network, New York. Byrne Johnson, Dallas, was tapped to provide public relations support for George Group, a Dallas-based management consultant and acquisition company. Publicis/Bloom, Dallas, hired five new employees: assistant account executive Marty Weisner was with Levi Strauss & Co., San Francisco; senior account executive Stephanie Zollars came from Leo Burnett, Chicago; account supervisor Karen Fruhling was at Moroch & Associates, Dallas; assistant media planner Nancy Euston arrived from Temerlin McClain, Irving; and former freelancer James Anderson was brought aboard as principal and senior copywriter. Trum Advertising, Houston, was named the first agency of record for Inrock Drilling Systems. Inrock is a Houston-based company specializing in drilling for underground utilities and other industrial applications. John Bell was promoted to vice president in the Dallas office of Ryan Partnership, based in Westport, Conn. Bell came to the company as managing director of the office in 1995. The Nelson Group of Fort Worth was hired to provide marketing and public relations services for the Fort Worth Brahmas, a new minor league franchise in the Western Professional Hockey League. Collateral and media relations work is scheduled to break this month. Annette Rogers joined Keeton & Rich, Dallas, as public relations director. Before joining the shop, Rogers was public relations manager for Hyatt Hotels in Dallas, focusing on regional work for the hospitality chain. Freed Advertising, Stafford, named Jennifer Johnson its new business developer. Johnson has eight years of sales and management experience in radio. NEW MEXICO S. Johnson & Associates, Albuquerque, won a national Excel Award for its I-40 upgrade campaign for the New Mexico State Highway and Transportation Department. The campaign was chosen from more than 100 entries. OKLAHOMA Communicating Arts, Tulsa, named Pat Crocker marketing director.

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Agency News: Southwest

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