Agency News: SOUTHWEST

TEXAS Edward Rincon of Rincon & Associates, Dallas, is among the scheduled speakers at a Nov. 18 seminar titled "Hispanic Market Changes in the '90s." The event is hosted by Dallas Sound Lab and AeroMexico. Other speakers include Ricardo Alvarez del Castillo of Heftel Broadcasting and Joseph Romero de Velasco of Grupo Romero. The session is scheduled from 10 a.m. to 2 p.m. at the Doubletree Hotel at Lincoln Center. Info: Maegan Bardes, (214) 925-0398. Forsythe & Butler in Houston was tapped to handle direct response advertising for Shuttsco, manufacturer of the Sno-Rake brand snow removal tool. The agency's first assignment is promoting the product in test markets in Michigan and New York. Fran Wittenberg Cashen, a principal of Gallier & Wittenberg, Dallas, spoke at the National Multiple Sclerosis Society's media relations seminar last week. Meltzer & Martin Public Relations, Dallas, was chosen to provide public relations support for the financial restructuring of Doctors Hospital in Groves. Freeway Discount Carpet, Houston, named Trum Advertising, Houston, its agency of record. The agency's initial assignment will be developing print and outdoor advertising as well as a new logo for the client. Austin design and communications consultancy Fuller Dyal & Stamper has been chosen to develop a project identity and environmental graphics program for the Mall of Taiwan, a 1.4-million-square-foot shopping center in Taipei. Fuller Dyal & Stamper's work will include the design of the complex's interior and exterior graphics. Pacific Retail Trust, Dallas, hired The Balcom Agency, Fort Worth, as its advertising and media relations counsel. Balcom will be responsible for developing advertising and event support materials for the client's shopping centers throughout the Southwest. R.J. Westman and Associates, Houston, took first place honors in the promotion/public relations category of the International Network of Golf's 1997 Honors Program. The winning entry was a 30-second public service television spot produced for Pennzoil. Warren White was named vice president and Southwest regional manager at the Dallas office of Dugan Valva Contess, a promotional marketing communications firm in Morristown, N.J. Debbie Maldonado and Heather Kaplan have joined Polygon Multifaceted Communications, Dallas. Maldonado, formerly traffic manager at Levenson & Hill in Dallas, was named senior traffic manager while Kaplan will be senior media supervisor. Kaplan was previously with Publicis/Bloom, Dallas. TFA Communications, Dallas, added five project-based clients: Sterling Com-merce, Motorola, ABM Data Systems, ThermoQuest and Digital Matrix Systems. The agency was hired to conduct various strategic projects, create collateral materials and develop advertising to launch new products. Publicis/Bloom in Dallas recently promoted four staffers: account supervisor Keith Barnes from senior account executive; associate negotiators Melanie Morris and Sarah Jackson from assistant media negotiators; and director of broadcast production James Roderer, previously a senior producer. Chris Christensen and Associates, Dallas, hired Mary Lou Baker as account executive. Baker will work in client development and relations. Todd Co. of Arlington will handle the design and production of a 1998 catalog for Duckster Corp., a manufacturer of golf sportswear. In addition, Dynamo Interactive, a developer of coin-operated games, chose the agency to design a new logo and create marketing materials, while Lon Smith Roofing selected Todd to design a new logo and other promotional print pieces. The Phone Card Group, Grand Prairie, appointed Rhodes Stafford Wines Creative, Dallas, its agency of record. The client specializes in the design and marketing of prepaid phone card sales and corporate programs. Dallas shop Dieste & Partners recently held an open house at its new offices at 3102 Oak Lawn Ave., Suite 109. Rees Associates of Dallas planned and designed the 9,000-square-foot space. ARKANSAS Wills Thompson Paschal in Little Rock earned 14 prizes at the recent Bronze Quill Awards held by the Arkansas chapter of the International Association of Business Communicators. The company earned six first-place awards and eight merit citations.

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Agency News: SOUTHWEST

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