Agency News: NEW ENGLAND | Adweek Agency News: NEW ENGLAND | Adweek
Advertisement

Agency News: NEW ENGLAND

Advertisement

CONNECTICUT
Riley & Co. in Meriden recently took on projects for several clients. The agency handled all marketing and collateral material production for Spotlight 97 in Laguna Beach, Calif., the interactive media conference produced by InfoWorld Conference & Media Group.
In addition, the agency designed a product catalog for Colony, a commercial hardware supplier in New Haven. Riley & Co. also created ads for Marine Management Systems, a Stamford-based software company.
The Kotchen Group in West Hartford has completed a back-to-school public relations campaign and national television effort for the premiere of New York-based KidsStyle magazine, a startup publication dedicated to showcasing children's fashions and products.
The BCB Group and its subsidiary ByDesign have relocated to One Research Parkway in Meriden.
Source Marketing in Westport has been retained by Hiram Walker of Southfield, Mich., as promotions agency for its Canadian Club whiskey brand.
The shop's focus will be on the introduction of the product's new package in select lead markets. On- and off-premise promotional activities and related events are being planned.
MASSACHUSETTS
Barrett Communications in Cambridge has been tapped by EG&G in Wellesley to create a newsletter promoting the client's digital imaging technology.
Directech in Lexington has picked up direct marketing and interactive duties for five clients. The agency will be working with Logica in Lexington, a systems integration company; EMC in Hopkinton, a maker of computer storage systems; Nextel in McLean, Va., a provider of mobile telephones; 3Com in Santa Clara, Calif., a networking products company; and US West in Denver, a telecommunications company.
Cohen-Friedberg Associates in Framingham has developed a scratch and-win game card promotion for Blockbuster Video Stores. The event began this month in 700 stores in major eastern cities and runs through the end of October. Customers are encouraged to rent two videos to receive a game card and an opportunity to win a trip to the Atlantis Resort on Paradise Island in the Bahamas, a Blockbuster video rental and food from Taco Bell and Pizza Hut. Blockbuster's national ad agencies--Young & Rubicam (advertising) and Wunderman Cato Johnson (direct marketing), both in New York--are supporting the promotion.
Fuessler Group in Boston has picked up projects for the Cultural District Civic and Business Alliance and Boylston Properties, both in Boston.
Cramer Productions in Norwood has created a pair of television commercials for Newton-based Technical Aid Corp., a placement company for contract professionals. The campaign uses rugged imagery, including scenes of mountain biking and rock climbing, and features a contractor who thrives on challenges.
Lashley & Co. in Boston has contributed pro bono public relations services to The Horizons Initiative's recent Family Festival. The Horizons Initiative is an organization that focuses on the needs of homeless children in the Boston area.
NEW HAMPSHIRE
Amherst-based Kick Design has been hired to promote Boulder Morty's, an outdoor rock-climbing facility set to open in Nashua in December. The agency will create a corporate identity program, brochures, posters, signage and advertising.
RHODE ISLAND
Gora Communications Associates in Providence has signed a two-year contract with St. Anne's Hospital in Fall River, Mass. The agency will provide design, collateral and public
relations services for the facility's Collaborative Campaign for Caring, a fundraising effort that supports The Women's Breast Cancer Center and The Hope House, a residence providing services to AIDS victims.
PR Matters International in Lincoln has announced the addition of several new clients. Recently added to the startup agency's roster were: Dragon Systems in Newton, Mass.; Roll Systems in Burlington, Mass; Immunetics in Cambridge, Mass.; Scottish Enterprises
in Lexington, Mass.; Spirit of Change magazine in Grafton, Mass.; Opus Telecom in Framingham, Mass.; and Surrey First in Surrey, England.