Agency News

NEW YORKDDB won the Yankees Entertainment and Sports Network business following a review, the agency said. Other contenders were undisclosed. Spending is still not determined. A print, radio, TV and out-of-home campaign is expected in first-quarter 2002.NYC2012, the private organization running New York City's bid for the 2012 Sum mer Olympics, selected Kirshenbaum Bond & Partners for a yearlong integrated campaign, the agency confirmed. The orga nization met with several undisclosed agencies before making its choice. The budget was not disclosed. New York is among four cities vying for the U.S. nomination, along with Washington, San Francisco and Houston. The U.S. will submit a candidate by next November to the International Olympic Committee, which will consider sites around the world before selecting one in 2005.Saatchi & Saatchi went outdoors for its latest effort for Kodak—a billboard in Times Square that mixes still and video images. It features a black-and-white portrait of a teenage girl that's divided into three panels. Two panels remain still while the third—over the girl's left eye—flashes screen copy and images to match. Under the headline, "Capture what's inside you," the panel displays an American flag to depict "unity," followed by an old woman's face, for "wisdom," and the close-up of a baby's blue eye, for "hope." Although the concept was developed before the Sept. 11 attacks, the execution was influenced by them, explained Mike Burns, a managing partner at the New York shop. The copywriter was Larissa Kirschner, the art director, Carlos Figueiredo, and the group creative directors, Mariano Favetto and Mark Cacciatore. Tod Seisser is the agency's chief creative officer.New York ad agencies Blum Network and Ellenson Group merged to form Blum Ellenson on Nov. 1. Richard Ellenson, president of Ellenson Group, will be president of the new shop, which is based in New York. Alan Blum, president of Blum Network, will be Blum Ellenson's executive creative director. The newly formed entity won creative and media duties for seven of Palm Bay Imports' wine brands following a review that included several New York shops. Separately, Pokémon USA awarded the agency ad duties on the launch of its first retail store, Pokémon Center, set to open Nov. 16 in New York's Rock efeller Center. Blum Ellenson won the business following a review that included undisclosed agencies.NEW JERSEYFort Lee-based D&R Advertising created a new ad campaign for the New Jersey Broadcasters Association, which represents the state's radio and TV industry. The goal of the "Radio NJ" campaign is to promote New Jersey radio as an effective adver tising medium among ad agencies and corporations. The tagline is, "Radio NJ. Affordable radio you can't afford to overlook." The effort, which is slated to break Jan. 1, will run in trade and business publications and local newspapers. It will also appear on radio and PATH's Pathvision monitors in New York and New Jersey train stations.PENNSYLVANIAAnderson Advertising client National Penn Bank won five Penny Awards, for work created by the agency, at a dinner held on Oct. 25. The awards, sponsored by the ABA Marketing Network, honor creative excellence in financial-services advertising and marketing. The bank won both a Penny Award and the Grand Penny Award in the Direct Marketing category for its Manufacturing Group Domino Direct Mailer. The piece introduced the bank's new Manufacturing Group. The One Penn Center campaign, a series of business-to-business mailers promoting the bank's new Phila delphia Business Center at One Penn Center, was honored in the Campaign category. The bank's Empower e-Cash Manager program, an Internet-based service that helps business clients manage their finances, was recognized in the Mixed Media category. The bank also received a Penny Award in the Sales Promotion/Sales Incentive category for its new branch-merchandising format. Anderson Advertising is based in Sinking Spring.

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