Agency News

NEW YORKInterpublic Group of Cos. healthcare agencies Lowe McAdams and Bozell Global Health care are merging to create a single shop with billings estimated at $260 million. The yet-to-be-named shop will be managed by Nick Maiale, CEO of Bozell Global Healthcare, who adds the title of president international. At the same time, John Puglisi, CEO of Lowe Healthcare—the division that includes Lowe McAdams—is leaving and will be succeeded by Sal Perreca, CEO of Inte grated Communications, another Lowe Healthcare unit. Crowley Webb and Associates was hired to create a tour video promoting Coopers town as a vacation destination. The video, a collaboration between Crowley Webb and The National Baseball Hall of Fame and Museum's production unit, will be distributed to trade associations and tour groups. Among the topics covered by the video: the story of village founder William Cooper; and sites such as The National Baseball Hall of Fame and Museum, Lakefront Park, The Fenimore Art Museum and The Glim-merglass Opera. Crowley Webb is a Buffalo-based advertising, public relations and marketing-communications agency. It also has an office in New York.The Long Island Aquarium at Bay Shore tapped The Blankman Group, a Garden City-based public relations and marketing- communications company, to provide public relations services. The aquarium, sched uled to open in March 2005, will feature a glacial exhibit, computer-generated interactive exhibits and an IMAX 3-D theater, among other attractions.The MWW Group added Persay and New Frame Corp. to the client roster of its New York-based Israel Practice. The East Rutherford, N.J.-based public relations agency will be responsible for strategic media relations and brand-building initiatives for both clients. Persay, based in Tel Aviv, Israel, creates voice-verification systems for remote services. NewFrame, based in Or Yehuda, Israel, is a data-sharing software company.NEW JERSEYParsippany advertising agency R&J Group was retained by Silver Line Windows to cre ate and implement an advertising program that includes brand building, product advertising, collateral and Internet support. The program is meant to increase industry and public awareness of the cli ent's vinyl-extruded windows for the construction and remodeling industries. The client is based in North Brunswick and also has facilities in Illinois, Georgia and Texas.The Turchette Advertising Agency designed and produced a 16-page bro chure for Cathedral Basilica of the Sacred Heart, a church in Newark that is a national historic landmark. The brochure promotes the church's 2001-02 concert series and will be mailed, handed out and used as a sales tool to promote corporate sponsorship. Turchette, based in Fairfield, also was named advertising agency by Hueck Foils, a Wall-based subsidiary of Hueck Folien GmbH & Co. KG, a Weiden, Germany-based foil and film converter for the pharmaceutical and medical industries. The shop will handle the client's print advertising, collateral, trade-show materials and public relations targeting U.S. pharmaceutical manufacturers.Advertising agency The Star Group was awarded the Fox Philadelphia TV account, which will be handled primarily by the shop's Star/Rosen Public Relations division. Account duties include promotions and media relations for Fox local programming, such as Good Day Phila delphia, the Fox Ten O'Clock News and Eagles Game Day Live. The agency will also represent Peter Nero and the Philly Pops. This will mostly entail providing strategic- communications consulting and media relations. The Star Group, based in Cherry Hill, also has offices in Philadelphia and Las Vegas. PENNSYLVANIAPraxis Communications, a Huntingdon Valley-based marketing-communications shop, will create a new look for Hull Co.'s corporate and product-specification brochures. The Hatboro-based client manufactures freeze dryers for the pharmaceutical and bio technol ogy industries.

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