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NEW YORKSpontaneous Combustion, a digital studio that specializes in design, visual effects and animation for the advertising, broadcast and film industries, created the title design and end-logo animation for a group of 30-second spots for T.J. Maxx in Framingham, Mass. The client is a division of the TJX Cos., an off-price retailer with more than 640 stores in 47 states. Created by The Interpublic Group of Cos. shop Mullen/LHC in Winston-Salem, N.C., the first conversational ads in the "Maxximum Stories" campaign, tagged, "You should go," show women talking about why they love T.J. Maxx. The campaign rolled out in markets nationwide on March 18. Spontaneous Combustion is based in New York.Online advertising-tracking company Leading Web Advertisers changed its name to Evaliant Media Resources, effective immediately. The decision to adopt a new name was driven by the company's rapid expansion and its plans to extend its advertisement-tracking capabilities beyond the Web and into all electronic-media advertising, including online, wireless and digital. Evaliant is based in New York.Marktech Optoelectronics tapped Media Logic in Albany as its marketing partner. Marktech, located in Menands, is a distributor of light-emitting diode technology, which is used in a variety of applications, including traffic-signal lights, medical instruments, automotive and aviation indicator lights, indoor and outdoor message signs and cellular phones. Media Logic will develop a unifying corporate brand and image for the client, as part of a comprehensive effort to showcase the company's custom engineering solutions. To support this effort, the marketing-communications agency will create an integrated marketing campaign that includes tagline and logo development, trade advertising, Web design and corporate communications.The MWW Group added NexusData, a pro vider of low-cost wireless wide-area data-collection and information-management systems for the utility industry, to its New York office's client roster. Nexus Data, a Texas-based company with R&D facilities in Israel, tapped MWW to provide strategic counseling, branding and media relations. The shop's New York office also was tapped by Invest-UK, the British government's inward investment agency, to provide a multidirectional communications campaign, including strategic media relations, direct marketing, event planning and affinity relationship building, to help Invest-UK attract U.S. companies to grow their businesses in Britain. MWW, based in East Rutherford, N.J., also has offices in Trenton, N.J., Los Angeles, Chicago, Washington and Seattle.Zurich, Switzerland-based Schmid Tele communication, which provides xDSL net working products and integrated voice-communications systems, awarded Stein Rogan + Partners its global branding assignment without a review. The client's advertising budget is estimated at $3 million. The interactive and integrated adver tising agency will create an integrated campaign that will include print, online, direct, EDM and trade-show marketing. The campaign is expected to launch this month. Part of the Bozell Group unit of True North Com munications, Stein Rogan is based in New York. NEW JERSEYThe Community Mental Health Foundation hired Caugherty Hahn Communications, a Glen Rock-based public relations agency, to spearhead an image-building campaign and provide counsel for its annual fund-raising dinner. CMHF, a Paramus-based nonprofit corporation dedicated to providing the community with information related to mental health issues throughout Bergen County, will present its "Courage Awards" at the dinner to individuals who have worked to combat stigmas and misconceptions associated with mental illness. New advertising agency S3, which opened its doors in Boonton on March 1, was tapped to create a quarterly dealer magazine for Jaguar North America. S3 will manage, design and write the four-color, 48-page publication, which will offer a single voice for Jaguar sales, service, technical and administrative professionals. The magazine will be mailed to every employee at every Jaguar dealership. World Wide Packaging in Livingston, which supplies health and beauty com pa nies with primary packaging components, named Turchette Adver tising in Fairfield its agency. The shop will be responsible for all of the client's print advertising, collateral and trade-show materials, as well as its public relations. PENNSYLVANIAThe Hal Lewis Group, a healthcare-marketing and communications agency in Phila del phia, was hired for three products in DuPont Pharmaceuticals' car dio vascular and imaging business: Cardiolite, Cou ma din and Inno hep. HLG's work will encompass strategic marketing, advertising and promotion. The client is based in Wilmington, Del.Collegeville Advertising Associates, a division of Saatchi & Saatchi Healthcare Resources Group, changed its name to Creativity in Practice, a Healthcare Resources Group Advertising Agency, as of last month. The Collegeville-based shop specializes in advertising, marketing and promotional development for pharmaceutical products and healthcare services.The Philadelphia Direct Marketing Association named Tom McNamara, evp at marketing agency CFM Direct, its "Direct Marketer of the Year." Presented at the PDMA's annual DM Day conference, the award recognizes McNamara's contributions to both the regional and national direct marketing industry. Recently promoted to evp, McNamara is responsible for overall management of the agency's East Coast client relationships, their marketing programs and the professional staff teams that support them. Headquartered in Oakbrook Terrace, Ill., CFM Direct's East Coast office in located in King of Prussia.The American Humane Association and Maryland Public Television named DMW as their direct marketing partner. Highmark BlueCross BlueShield, a DMW client since 1994, retained the agency to promote SecurityBlue, a Medicare Plus Choice HMO. The two new clients and the SecurityBlue project represent more than $5 million in new billings. DMW will provide various direct marketing services to AHA, which include direct mail and creating and producing a PSA to continue to grow the donor base and increase awareness of the organization. To help grow MPTV's current membership, the agency will provide coordination, planning and creative services for its direct mail campaigns, as well as a telemarketing program. Secur ityBlue is being offered in selected geographic areas in Highmark's service area of Eastern Pennsylvania.

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