Agency News

NEW YORK Kirshenbaum Bond & Partners, New York, has created two radio spots for Moet & Chandon's Nectar Imperial that transform pop songs into French ditties. "Back to Life" and "Good Times" get the treatment before a female voice intones, "See how a little French can change the way you look at things? Nectar Imperial. It tastes as good as it sounds." J. Walter Thompson's first work for Elizabeth Arden features black-and-white portraits of "regular women" and headlines such as, "Free your mind and your beauty will follow" and "My best feature is my big, beautiful, sexy brain." The tagline: "Embrace yourself." The campaign, which breaks in September beauty and shelter magazines, targets women ages 25-55. The New York agency landed the estimated $100 million account in April after an informal review with undisclosed shops. Arden, which is part of Unilever, previously created its ads in house. DeVito/Verdi, New York, aired its first work last week for Office Depot. Four 30-second spots broke on network TV: two are aimed at the back-to-school college market; the other two target home-office customers. All the spots carry the tagline, "Low prices every day." DeVito/Verdi won the Delray Beach, Fla.-based client's account in December, beating out incumbent Wyse Advertising, Cleveland, which had handled the business since 1997, and McKinney & Silver, Raleigh, N.C. The account is worth an estimated $40 million. Independence Community Bank, Brooklyn, has named The Kaplan Thaler Group, New York, to handle creative duties on its account with estimated billings of $6 million. The shop, a subsidiary of the MacManus Group, won the business after a three-month review that initially involved 23 undisclosed shops. It was unclear whether the 20-year incumbent, Draft Worldwide, New York, defended. Western Media continues to handle the bank's media duties. The Metropolitan Museum of Art, New York, has selected The Abelson Co. and DeWitt Media, both in New York, to handle creative and media chores on its $1 million account. Abelson beat six-year incumbent LaPlaca Cohen, McCann-Erickson, Grey Entertainment, As If (formed in April by the merger of Anda & Scotti and the U.K.-based DKO Group) and Nappi Eliran Murphy, all in New York, as well as Crowley Webb & Associates in New York and Buffalo [Adweek, May 24]. Abelson's first project will be a campaign for the upcoming exhibit "Egyptian Art in the Age of the Pyramids." Following a review of undisclosed agencies, Dweck, New York, has been hired to create a national advertising campaign for the Israel Experience, a program that provides free trips to Israel for Jewish youth ages 15-26. The program is funded by Birthright Israel North America, a New York- based philanthropic organization created by Seagram chairman Charles Bronfman and investor Michael Steinhardt. The organization, previously known as Israel Experience, promoted teen and college-age trips to Israel, but did not provide funding until this year; it changed its name when it started offering subsidized trips. Messner Vetere Berger McNamee Schmetterer/Euro RSCG in New York helped launch the organization in January 1998 but did not participate in the review. Dweck will develop TV spots, radio, Web site development, banner and print ads. Billings are estimated at $3.5 million. Dente & Cristina, New York, developed a new advertising campaign for designer Enrique Martinez, who will open his flagship store on Madison Avenue this fall. Ads feature models indoors, but in settings reminiscent of nature: in front of a fish tank, sitting on a rock, leaning against a tree. Images were photographed by Steven Meisel. A teaser campaign broke last month; print ads will break in the fall. Carbone Smolan Associates, New York, has changed its name to Carbone Smolan Agency. The shop, whose clients include American Express, Christie's, HMV Record Stores, The Museum of Modern Art and others, also unveiled a new visual identity: a bright green circle containing the CSA monogram in white. La Spata/Decaro, New York, has created a new campaign for designer Dana Buchman. Ads feature former Ralph Lauren model Rachel Roberts and combine pieces of clothing from various Dana Buchman collections to imitate a woman's real life wardrobe. Print work will appear in September issues of Vogue, In Style, Elle, Vanity Fair, House & Garden and Martha Stewart Living. RocketScience Creative, New York, added two clients: Stockgroup.com and Adatom.com. Stockgroup.com, set to launch in September, is a finanical news Web site providing information about small and micro-cap companies; it will spend an estimated $1.5 million on print, online and broadcast advertising in a six-month effort to break in mid-September. Adatom.com, founded by former Xerox division chief Richard Barton, is an e-commerce site that allows customers to purchase furniture, office equipment and home accessories at factory-direct prices; it is expected to spend $1 million over a four-month period. Ryan Drossman/Marc USA, New York, added two technology clients. New Jersey-based Skila provides online market data and information to healthcare professionals. Gvox, Philadelphia, markets software that allows musicians to connect instruments to computers and the Internet; it has tapped Ryan Drossman to develop brand strategy, corporate identity, collateral and Web site design, direct marketing and trade and consumer advertising. Combined billings are expected to be more than $1 million. Korey Kay & Partners, New York, has developed an ad for Beau Rivage, a new resort on the Mississippi Gulf Coast. In the 60-second spot, Frank Sinatra sings about "The Good Life" enjoyed by the hotels' guests, here represented by a golden retriever and a Yorkshire terrier. The Clio Awards and Warp10, owner of Adsgallery.com and Portfolios.com, have partnered to provide online sales of such Clio-branded items as winners' reels and other merchandise. Under the agreement, Warp10, based in Richmond Hill, Ontario, Canada, will host an e-commerce site and provide fulfillment services. The online store will be accessible from www.clio-awards.com, www.portfolios.com and www. adsgallery.com. BTL Design, New York, redesigned Lucent Technologies' Web site, www.lucent.com. The new home page provides a "Breaking News" feature and hierarchical menus. Horizon Media, New York, will launch a pro-bono PSA campaign with International Rett Syndrome Association, a non-profit organization whose primary goal is to build awareness of Rett Syndrome through the medical, therapeutic and educational communities. The campaign will include national network and cable TV, network radio and selected spot markets across the country. The PSA effort is aimed at educating parents and caregivers of the disease and offering the support of the IRSA. Rett Syndrome, a neurological disorder occurring only in females, results in severe cognitive dysfunction and impairment, apraxia (lack of motor skill control) and often times, autistic features of withdrawl and isolation. InterScience, New York, handled public relations duties on the results of Elan Corporation's studies of a vaccine for the prevention and treatment of Alzheimer's disease. InterScience conducted an online and telephone media briefing during which Elan scientists presented data published in Nature. Rhinoceros Visual Effects and Design, New York, was honored at the Image Technology and Sound International Monitor Awards recognizing electronic production and post production. Rhinoceros won a best of show prize in the demo reels category. Its reel included work for such clients as BMW, NBC Sports, Reebok, Nestea and Visa. Eric Mower and Associates, Buffalo, and Souter Film won a bronze award at the Western New York Awards for Creative Excellence. The companies' ad for Health Care Plan was honored for its visual effects and production. Robert A. Becker Euro RSCG, New York, has been named the advertising agency for Glaxo Wellcome's Serevent Inhalation Aerosol, an asthma treatment. Robert A. Becker is currently the advertising agency for Glaxo Dermatology's Cutivate cream and ointment. The Royal China and Porcelain Cos. in Moorestown, N.J., named Creative Advertising Solutions, New York, its advertising agency. The client markets the Spode and Royal Worcester brands of china. NEW JERSEY Fusion Advertising & Communications, Cranbury, was tapped by the Raritan Bay Medical Center to create its Web site. The site will be launched early this fall and will allow visitors to search for physicians by name or specialty and search the hopital's community calendar. The agency also received two Manny awards from the Marketing Communications Agency Network. The agency's corporate identity presentation folder for Allied Your Office Partner and its brochure for that client's Onesolution marketing strategy were both honored. Princeton Junction-based Creative Marketing Alliance added four clients. Witter Publishing Corp., Flemington, a provider of information to the fluid handling industry, tapped the agency to develop marketing materials for its trade shows; global trade organization The Association for Surface Cleaning Technologies named CMA its association management firm; The Chartered Property Casualty Underwriters Society in Malvern, Pa., tapped the firm to develop its sales programs; and Union-based Stonco hired CMA to handle marketing for its non-profit efforts on behalf of high ethical standards in the property and casualty insurance industries. The Corporate Communications Group in Whippany has earned eight honors in several competitions. The shop's brochure for Radiologic Associates of Northern New Jersey took first place honors at the New Jersey Ad Club's Jersey Awards; a self- mailer for Medrecon and an annual report for Schering Berlin each received third place prizes from the Ad Club; work for Newton Memorial Hospital won a bronze Telly, an honorable mention at the Videographer awards and a third place prize from the Healthcare Marketing Report; and the Mail Advertising Services Association recognized the agency for its Corporate Insights newsletter and its Employee Insights newsletter and training poster. Cherry Hill-based media company JazTech reported sales exceeding $750,000 after 11 months in business. The firm has developed a Web site for Kinsman Garden Co. and launched Romanceswap.com, Gardenandliving.com and Paintballfanatic.com. DKB & Partners, Morristown, won an award of distinction at the Videographer Awards, an organization that honors excellence in the video production industry. DKB was recognized for a video news release, titled "Back to Basics: Battling the Common Cold," it produced for Ricola. PENNSYLVANIA Devon Direct, Philadelphia, won a Benjamin Franklin Award from the Philadelphia Direct Marketing Association for its direct response print campaign for Herndon, Va.-based Network Solutions, a company that develops and manages Web addresses. The agency was honored in the business-to-business space ads category for its "The dot-com people" campaign. Pharmaceutical company AstraZeneca hired Roska Direct, Montgomeryville, to develop a direct-to-physician marketing program for Atacand, its daily antihypertensive product introduced last year. The agency was also tapped to create "intranet" sites for pharmaceutical companies Pfizer and Parke-Davis. Backe Communications in Ardmore has presented a $50,000 grant to the Gesu School, an independent Catholic grammar school in Northern Philadelphia. The funds will establish a writing program for select students to help prepare them for high school. Hallmark/Tassone, Pittsburgh, has won two District Two American Advertising Awards. The agency's ads for Sony Technology Center and King's Family Restaurants won Addys in the directory advertising and radio advertising categories, respectively. Pittsburgh stock brokerage and investment banking firm Parker/Hunter tapped Hill Flaherty Sabol, also in Pittsburgh, to implement a media relations plan throughout the tri-state area. Activities will include a media tour by the client's newly appointed research director, Lawrence Horan, in Pennsylvania, Ohio and West Virginia. Smolover Communications, Wynnewood, won two Mark Awards for excellence in cable television advertising from the Cable and Telecommunications Association for Marketing. Smolover's TV campaigns for cable television operators Bresnan Communications and Harron Communications won gold and silver awards, respectively. Solar Atmospheres, Souderton, retained Timmons & Co., Doylestown, to redesign its trade show exhibit. The client provides metal treating processes to the heat-treating industry. Tetratec technologies also tapped Timmons & Co. to introduce the newest application of its laminated membrane. The fabric, traditionally used for filtration and water resistance in the chemical industries, can now be incorporated by manufacturers of garments for the military, fire fighting, and occupational health and safety markets, as well as for the consumer outerwear markets.

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