Agency News

CONNECTICUT The Kotchen Group of West Hartford has been named public relations agency for SunSwipe, a Miami-based maker of sun care products. The shop will handle media relations and events marketing. Kotchen has also added assignments from The Hartford life insurance group's "Break Away" campaign that honors world-class athletes with disabilities. Riley and Co. in Middletown has completed a corporate identity program for Mobile Insights, Mountain View, Calif., and executed a newspaper ad campaign for Arteffects Gallery, Old Wethersfield, a gift shop specializing in handmade arts and crafts. MAINE McCabe & Duval in Portland has been tapped by management training and publishing group GOAL/QPC in Salem, N.H., for corporate identity materials, catalogs and collateral. MASSACHUSETTS Group Direct in Fort Lauderdale, Fla., is setting up shop in Hudson. Vice president of creative services Joseph Schovitz, who will manage the office, said he is looking to hire about five people, mainly creative professionals, in an effort to service the agency's New England clients. Group Direct will also launch a line of celebrity-endorsed vitamins called Star Chews for Acton-based Ultimate Energy, which also makes All-Star health bars, he said. Lois Paul & Partners, Burlington, has added Digital Telecommunications, Boca Raton, Fla., and Xevo Corp., Sudbury, to its roster of high-tech public relations clients. HarrisWohl, a mobile media company, has moved to 61 Clapp St., Boston. McKay Communications in Boston has fashioned a radio and outdoor campaign in Rhode Island for Autocrat's Newport Coffee Traders product line. One headline reads, "Forecast: Soon pouring all over Rhode Island," with a picture of rich coffee being poured into a Newport Coffee Traders cup. Red Brick Design in North Chelmsford has been retained by Fred C. Church Insurance in Lowell for market research and related duties. The shop also has been hired by Clean Harbors of Braintree to develop a corporate branding campaign. Dimond Communications Group in Boston handled public relations chores for the launch of Bizee.com in Rockville, Md., an Internet portal offering features designed to help users conduct and transact business. Cookson & Co. has moved to 44 Central St., Berlin, and launched a Web site featuring strategy tips and an online newsletter. In addition, Cookson has been retained by Advanced Systems International, Southfield, Mich., to create, produce and manage its integrated marketing communications. The agency will handle advertising, public relations, sales promotion literature, direct mail and Web marketing for the provider of enterprise systems software. Inside Out Communications in Holliston has been retained by Southworth-Milton of Milford, the Caterpillar equipment distributor in the Northeast, to handle all advertising and communications. The account includes television, radio, print, collateral and trade show executions. Big Blue Dot, Watertown, has launched a Web site for the main character in Pleasant Co.'s line of Amelia books by Marissa Moss. Sterling Hager in Watertown has added Cypress Corp., Rochester Hills, Mich., and WaveRider Communications, Toronto, to its roster of public relations clients. Cypress is a supplier of document management software; WaveRider is a wireless communications provider. LoConte Goldman in Boston has completed a six-minute video titled "SportsCentury Mall Tour" and a 30-second spot for client ESPN's traveling exhibit to be presented in 30 shopping malls nationwide. The agency had crafted on-air design elements for Bristol, Conn.-based ESPN's prime-time millennium project, SportsCentury. High-end audio systems retailer Cambridge SoundWorks in Newton has tapped Nicoll Public Relations in Norwood for communications services. Barrett Communications in Cambridge has completed the design of direct mail and a documentation cover system for Softrax Corp. of Braintree, a maker of business management software. Jack Morton Co., Boston, played a role in transforming the once-shuttered downtown Boston shopping mall, Lafayette Place, into State Street's new corporate center for its Global Investor Services Group. Jack Morton created the center's interactive and multimedia exhibits, teaming with State Street's in-house project team and Sasaki Associates in Watertown, an architecture and interior design firm. RHODE ISLAND Fleming & Roskelly of Newport has been hired to design and launch an e-commerce site for Satellite Data Ltd., a Newport company that publishes marketing intelligence reports about the satellite communications industry. The agency has also been selected by Newport Collaborative Architects for public relations.

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