agency news

A FLORIDA Peak/Biety created the rebranding strategy for Celotex Corp., a maker of residential and commercial building materials, which is currently seeking a new owner. Hill & Knowlton is providing public relations services to support that rebranding. All the companies are based in Tampa. The Maitland office of Canadian Imperial Bank of Commerce has selected Fry/Hammond/Barr in Orlando to launch its Marketplace Bank Program through Winn-Dixie Supermarkets across the state. Tampa-based HLA Advertising & Public Relations celebrates its 25th anniversary this month. Orlando's .Com Marketing won a silver honor for its animated ad banner campaign for Coral Beach Resort in Myrtle Beach, S.C., at the Web Awards Internet Advertising Competition, sponsored by the National Web Marketing Association. Francesca Mathews, senior vice president and general manager of Cramer-Krasselt in Orlando, received the Women's Achievement Award in Communications and Media from the Women's Executive Council of Orlando. A GEORGIA MRA in Atlanta has added three local accounts: The Atlanta Brewing Co., college operating consultants The Duvall Group and in-state franchisees of Creme de la Creme restaurants. It also began its 12th year of serving the DeKalb (County) Convention & Visitor's Bureau to promote the region as a leisure and business travel destination. Fleishman-Hillard International Communications has acquired four new accounts whose billings total more than $1 million. Three are Atlanta-based: AtheroGenics, a biopharmaceutical firm; Headhunter.net, an online job recruiting service; and Online Insight, a Web site for organizations that sell research services. Omaha Steaks in Omaha, Neb., also hired the Atlanta firm. T.G. Madison in Atlanta conceived a three-dimensional billboard for Peachtree Doors & Windows, depicting a life-size living room with French doors, illuminated lamps, exterior carriage lights and windows. ActiveGroup in Norcross hosted a live broadcast of a marketing conference via the Internet, "Research Survival in To-day's Privacy Climate," earlier this month. The Freelance Forum's annual Portfolio Show in Atlanta attracted buyers of freelance creative talent from regional, national and international corporations, including MCI WorldCom, Kaiser Permanente, Georgia-Pacific and Pappitsch & Wawra. Fitzgerald & Co. of Atlanta won best of show from the Life Communications As-sociation for its Aflac television campaign. The agency's affiliate, Weber Public Relations Worldwide, has been hired by MarketingCentral, an Atlanta-based Internet site. Creative Communications Consultants has moved to the new Floataway III Building at 1145 Zonolite Rd., Suite 4, Atlanta, 30306. The new telephone number is (404) 898-0423. Duffey Communications in Atlanta was honored 17 times at the Public Relations Society of America's Phoenix Awards. A MARYLAND The Blakeslee Group in Baltimore has been selected by ah-ha.com, an Internet search engine, for branding and public relations duties. The client is based in Ogden, Utah. Webnet-marketing, a Bethesda-based Internet advertising specialist, has opened offices in New York and San Francisco to provide bi-coastal account support and additional strategic resources for new and existing clients. Both offices go "live" this month. A NORTH CAROLINA Webb Patterson Communications in Durham is offering assistance to corporations and agencies which want to market to ethnic consumers. More information is available online at www.webbpatterson.com. A SOUTH CAROLINA C.C. Riggs in Columbia had nine of the 40 entries in this year's Columbia Communicating Arts Society InShow competition. There were more than 190 total entries. The Gillespie Agency's identity package for the National Steeplechase Museum was included in the Columbia Communicating Arts Society InShow. The agency is based in Columbia Prime Line Communications, which offers a mix of telecommunications products and services, has selected The Lewis Group for the company's promotion. Both client and agency are located in Greenville. A TENNESSEE Memphis's downtown Marriott Hotel has tapped the city's Archer/Malmo Public Relations to promote the hotel's transformation through a $15 million expansion and renovation. AD Score Publication Research has presented Knoxville's Reed Advertising the Advertising Excellence Award in recognition of achieving outstanding reader response for its McMinnville-based client Tennsmith. The award is based on Snips magazine's August 1999 issue, containing an ad featuring the client's full line of sheet metal fabrication equipment. A VIRGINIA Waters Advertising Agency in Newport News has won several new clients. Busch Gardens in Williamsburg has hired the shop to design its "Howl-O-Scream" Web site, announcing the theme park's first annual Halloween promotion. Stratford Hall, the birthplace of Robert E. Lee in Westmoreland, has appointed Waters to design and produce its annual report. Albemarle Hospital in Elizabeth City, N.C., has contracted for advertising and promotional campaigns. The Williamsburg Hotel/Motel Association and Williamsburg Hoteliers, both in Williamsburg, have assigned Web site redesign duties to the shop. The National Center for State Courts in Richmond has retained Waters to develop an image campaign and graphic materials. Old Point Trust & Financial Services in Old Point has hired Waters for various marketing aids. The Martin Agency in Richmond has launched the first national branding campaign for CareerBuilder.com, built around the tagline "When is your future?" The client is based in Reston, Va. Cortani & Morrison Advertising & Public Relations in Virginia Beach has been designated agency for Koni North America in Hebron, Ky. Koni, a manufacturer of shock absorbers and a unit of ITT Automotive, is headquartered in Oud-Beijerland, Holland. A WASHINGTON, D.C. Adworks has developed a new television campaign for Next Day Blinds, a 28-store chain in Baltimore and Washington that sells custom shades and window coverings. Regional TV will be supported by print advertising.

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