AGENCY NEWS

SOUTHWEST TEXAS Trum Advertising of Houston was chosen to handle advertising for Money Manage-ment International, a national consumer credit counseling service based in Houston. The agency's initial assignments include development of television and collateral materials. Billings are estimated at $500,000. Superlative Communications, formerly the in-house agency for Pro-Line Hair Products Corp., has reconfigured itself as a full-service, stand-alone agency known as The Brannon-Cottrell Group, Dallas. The agency, which specializes in ethnic marketing, is led by president and chief executive Roy Brannon. The Bagwell Agency, Dallas, developed two campaigns for the Dallas and Fort Worth districts of the Texas Department of Transportation to combat drinking and driving. One campaign uses the line, "Break the law. Break a heart." "No more games" is the other series' theme. Love Advertising in Houston was selected to handle advertising for Ron Carter Automotive Group, also located in Houston. The agency's work will include promoting a name change to Ron Carter Automotive Center. Camp Creative principal Louis Tridico last month christened a wheelchair-accessible playground in Grapevine. The facility was built in memory of his late daughter, Casey. More than $180,000 in cash and services was donated, along with a matching grant from the Texas Parks & Wildlife Commission. A print ad developed by Phillips, Team & Myers, Fort Worth, for the Consumer Credit Counseling Service of Greater Fort Worth received a Pace Award for most creative print advertisement. The award, given by the National Foundation for Consumer Credit, recognizes excellence in nonprofit community service. Aardvark Studios, Dallas, was retained to handle regional public relations for three restaurants operated by Dallas-based Dave & Buster's. Emery & Martinez Advertising, El Paso, was awarded the advertising account of locally based Benny's Pawn Shop. E&M will develop creative work in both English and Spanish. Houston-based Moroch & Associates was chosen to handle both advertising and public relations assignments for the 1998 Mardi Gras celebration held in the city of Galveston. Beaumont's Cornerstone Media has opened a new office in San Diego. The office is directed by Ken Webb. Austin-based Tequila Mockinbird has appointed Gabrielle Levin as its East Coast representative. Levin, who previously served as studio manager for the company, is based in Atlanta. Group Bolton, Dallas, has added several clients. New to the agency's roster are: Big D Charity Horse Show, Christmas Morning Antique Toys and Physician Recovery Systems. The Susan G. Komen Breast Cancer Foundation in Dallas chose Point Communications, Dallas, to design a logo and develop a theme for its 15th annual national awards luncheon. Separately, Point's advertising for the city of Farmers Branch garnered the 1997 Idea Fair People's Choice Advertising Award from the Texas Association of Convention and Visitors Bureaus. OliveDesign in Austin launched the World Wide Web site of Karma International, a pan-European computer parts distributor based in Switzerland. Olive created the venue for the company's office in Istanbul, Turkey. Plans call for extending the design to Karma Web sites in other countries. Makos Advertising, Austin, designed a logo for NetForce Technologies, a computer systems integrator in Austin. HKP&M, a joint venture of Houston's HK&P and San Francisco's Matlow Advertising, picked up advertising duties for two San Francisco-area clients: Associated CAD Services and Centric Engineering Systems. SicolaMartin, Austin, teamed with market research firm Intelliquest to test print ads on the Internet for client Wyse Technology, San Jose, Calif. ARKANSAS Mangan/Holcomb & Partners, Little Rock, was named agency of record by Software Innovators, an information technology service company based in Little Rock. The agency will handle advertising and public relations duties. The Communications Group, Little Rock, has begun a renovation that will add 1,000 square feet of space to its offices on the 13th floor of the First Commercial Bank Building. The creative department will relocate into the new addition; the expanded account service staff will occupy the shop's existing space. Separately, the agency's work was honored five times at the Arkansas Hospital Association's Diamond Awards. The winning entries were for National Park Medical Center in Hot Springs and North Arkansas Regional Medical Center in Harrison. Sells & Associates, Little Rock, was selected to handle advertising for QualChoice of Arkansas and QCA Health Plan, two Little Rock-based managed care companies. LOUISIANA The Montalbano Group, Metairie, has landed several automotive accounts in the last 30 days, including Adrian Vega's Acadania Dodge in Lafayette and Wray Ford in Shreveport. NEW MEXICO Vaughn/Wedeen Creative, Albuquerque, donated its services to develop promotional materials for the StarChef's Auction, the largest annual fundraising event held by the New Mexico chapter of the March of Dimes. Rick Johnson & Co. of Albuquerque has created a tourism division to compartmentalize its seven travel-related advertising accounts.

Brand Marketing

AGENCY NEWS

Adweek Staff

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Adweek Staff