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FLORIDA
MasterCard International has renewed its agreement with The Jeffrey Group in Miami to manage the brand’s public relations efforts in 21 Latin American and Caribbean countries.
Cooper HMS Partners Advertising of Miami has been picked by Florida Gov. Jeb Bush to spearhead communications efforts for the Governor’s Mentoring Initiative. The agency has built its campaign around the theme, “Be a mentor. Be a big help.” Cooper’s print material features black-and-white photographs of actual mentors from state programs with the children they help.
Sterling Worth Cafe in Plantation has retained wwdb advertising in Fort Lauderdale for an advertising campaign.
The Suncoast Advertising Federation has named Adworks’ Linda Gross Ad Woman of the Year.
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