Agency News

ALABAMA Birmingham agency Jesse J. Lewis & Associates' design for the Birmingham Civil Rights Institute brochure, "Footsteps," was awarded a bronze prize at the 1997 Summit Creative Awards competition. FLORIDA Yesawich, Pepperdine & Brown, Orlando, has opened an office in Honolulu. The outpost was established to service the agency's newest client, Outrigger Hotels & Resorts. Reed Roberts Marketing Communications, a 13-year-old agency in Atlanta, has opened an office in West Palm Beach. Creative Impact in Jacksonville has added three business-to-business, high-tech clients: Identitech, MicroLink Software and Progressive Data Systems. Fahlgren in Tampa has designed a series of color posters for Mission: Wolf, a nonprofit organization that cares for captive-born, wild-dog crosses. Coastal Craftsman Aluminum, a manufacturer of pool enclosures, has appointed Altimax Advertising Agency in New Port Richey to handle its business. Jacksonville Postal and Professional Credit Union has placed its advertising business with Empire Communications Group in Jacksonville. Separately, the agency has been picked by Coastal Sleeve Label to develop a corporate identity package. Radixx Solutions International, provider of solutions for travel reservations, has placed its advertising business with Fitzgerald Communications in Orlando. Internet Solutions Worldwide has retained the services of DesignWorks Advertising Group in Coral Springs. The agency will handle all aspects of advertising, marketing and public relations for the client in South Florida and across the U.S. GEORGIA Atlanta's point b recently launched a national merchandising program for Oldcastle do-it-yourself landscaping products. For the third consecutive year, The Rountree Group in Atlanta was hired to spearhead media relations for the Southeastern Flower Show. The agency has also added three new accounts: Bob Timberlake Inc., Albion International and the Resource Center for Organizational Effectiveness. Roy Communications, Atlanta, was retained to handle publicity and media relations for the 10th annual National Black Arts Festival in Atlanta this summer. Public relations professional Lee Echols has formed The Echols Group in Atlanta, which will offer media- and presentation-training services. Don Pablo's Mexican Kitchen, based in Dallas/Fort Worth, hired Golin/Harris Communications to support its Southeast expansion. The Atlanta agency will also work on investor relations for National Vision Associates of Lawrenceville. Vargas Flores & Amigos in Atlanta has added three new accounts: Insight Systems, Telular Corp. and DeKalb Convention & Visitors Bureau. The shop also re-signed its advertising and public relations contract with Planning Technologies. Zarn, a supplier of residential and commercial waste containers, has retained PR Prose in Atlanta to manage its public relations and marketing communications. Atlanta's Grizzard has opened an office in Greenwich, Conn., primarily to service The Salvation Army/Canada account. The agency was also contracted by Liberty Specialized Marketing, the direct response unit of Liberty Life Insurance. Ilg Communications in Marietta has added the consumer truck division of Penske and WNCN-TV as clients. Merge Design in Atlanta has created a Web site to aid the global expansion plans of Outback Steakhouse International. Sharp Development in Atlanta has placed its advertising business with local agency Grossman Advertising. MARYLAND Chris Nufer Radio in Baltimore produced a series of radio spots to promote Homework Helpers, a community service initiative developed by Nostalgia Good TV. Mike Gaffney, former managing partner of Earle Palmer Brown in Bethesda, has formed The Gaffney Group, also in Bethesda. The new concern will deal in advertising and marketing strategies. Strategic Communications Group in Silver Spring was chosen to provide marketing and public relations services to Powersim Corp., which specializes in simulations solutions. MISSISSIPPI K&W Inc. of Jackson was named primary supplier of packaging services for Dr. Pepper/Seven Up. NORTH CAROLINA Corder Philips & Wilson Advertising, Marketing & Public Relations in Charlotte was named agency for The Capital Grille, also in Charlotte. In addition to public relations work, the agency will help plan a series of preview events. Ron Ruthfield & Associates in Winston-Salem will handle public relations and marketing for Grandover Resort & Conference Center in Greensboro. Charlotte's J. C. Thomas Marketing Communications is one of eight agencies selected by IBM Corp. for sales promotion work. SOUTH CAROLINA The Adams Group in Columbia has added four new accounts: Impact Technologies Group, Smith Premier Services, The Metasa Group and Top Box. La Posada de Sante Fe in Sante Fe, N.M., has placed advertising responsibilities with Rawle/Murdy Associates in Charleston. The property was recently put under the management of Olympus Real Estate in Dallas. MicroSafe Corp. has selected The Bosworth Group in Charleston as its advertising, public relations and marketing counsel. The client provides health and business insurance. TENNESSEE Gorman Vallee of Knoxville has added two accounts to its client roster. The new business partners are Power House Gym, a franchised fitness center, and Advent, a multimedia, software and Internet development company. Knoxville-based Davis Newman Payne was awarded media buying services for the Papa Johns Pizza franchise group in its hometown. VIRGINIA Cadmus Communications Group in Richmond has acquired Germersheim Inc., an Atlanta-based provider of point-of-purchase marketing services.

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