Agency News

NEW YORK Bausch & Lomb, Rochester, has awarded its Revo sunglasses account to Bozell Worldwide, New York, without a review. Billings are undisclosed. The client spent less than $1 million on advertising last year, according to Competitive Media Reporting. Stein Rogan & Partners, New York, has launched the first-ever branding campaign for iWeb, an e-mail provider offering personalized addresses. The campaign, tagged "What's in an iName?" broke in November. Stein Rogan was also selected by Rascal Records to launch the Mirra voice recording system. Fiorucci America named Mezzina/Brown, New York, to develop an integrated marketing campaign for its line of women's apparel and accessories. The effort includes consumer advertising, promotions and an Internet site. SKC Advertising, Harrison, has picked up the estimated $1 million ad account of the Scottish Tourist Board, following an eight-week review. Smith Advertising Group, Syracuse, has set up a new division, Travelure Destination Marketing, to create baby boomer-targeted marketing efforts for travel and tourism clients. The venture combines Smith's tourism marketing capabilities with research from the Boomer Marketing and Research Center in San Diego. Six Flags Darien Lake selected Mitchell DeTine & Neiler, Buffalo, to handle its local advertising. The agency is working on collateral material for the amusement park. Americorp Marketing Inc. retained Harrison Leifer Miller & Speyer, Rockville Center, N.Y., to launch Americorp Realty Network, a franchised real estate listings Web site, located at www.americorp.net. The location will be up by spring of 1999. HLM&S was also tapped to create public relations, community outreach and corporate affairs programs for Long Island managed-care organization Vytra Health Plans. New York shop Benoit, Twomey and Partners won the Crystal Award for Excellence in the Communicator Awards' 1998 Audio Competition. The winning spot, "Bob," suggests Panasonic's new digital color copier as a cure for a disorganized office. New York shop Cundari, Gaidot & Miksche has changed its name to Hard Hats. NEW JERSEY NJ KidCare, a state of New Jersey-run program that provides health insurance to children from working families, selected The Star Group, Cherry Hill, as its advertising agency. The shop will support NJ KidCare's enrollment campaign by creating print ads, public service announcements, direct mail and collateral pieces for statewide distribution. Creative Marketing Alliance based in Princeton Junction, captured a 1998 Crown Communique award at the annual New Jersey Society of Association Executives awards gala. The shop's collateral material for the International Card Manufacturers Association won in the convention/trade show/exhibit category. Ricola USA tapped DKB and Partners, Morristown, to manage a national public relations campaign and create its new Web site. PENNSYLVANIA The Brownstein Group, Philadelphia, has picked up five new clients: e-commerce company Aspre, workout audio tape marketers Motivate Me!, Office-Based Anesthesia, law firm Adelman Lavine Gold and Levin and eyewear manufacturer Ambassador Eyewear Group. CONNECTICUT Business computer hardware and support systems provider Metro Business Systems has named the Hughes Agency, Norwalk, agency of record for its new systems integration division. The shop was also tapped by historically themed shopping complex Olde Mistick Village, Mystic, to create a multimedia advertising campaign. The Association of Hispanic Advertising Agencies selected Environics Communications, Stamford, as its public relations agency of record.

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