Agency News

CONNECTICUT O'Neal & Prelle in Hartford has been tapped to create a visibility campaign for Madison Square Garden of Connecticut, which has managed the Hartford Civic Center and Coliseum Club since 1997. The program will include market positioning, media relations and promotional assistance with the Hartford Wolf Pack hockey team, a minor league affiliate of the New York Rangers, which is owned by Madison Square Garden. MASSACHUSETTS Benjamin Franklin Smith Printers in Boston has changed its name to BFS Business Printing. Cone Communications in Boston has been tapped by Summit Technology in Waltham for a consumer and trade marketing communications campaign to build awareness of the company and its physician network. The public relations specialist will soon launch the Summit Technology Elite Athlete Vision Correction Program, which will use professional and Olympic athletes to drive awareness of laser eye-care procedures. JK Studios in Waltham has been retained by the U.S. Coast Guard for a fall recruitment push. Posters, transit cards and billboards appearing throughout Boston use the theme: "Jobs that matter." The shop employed the same theme last year in its efforts for local Coast Guard recruitment. JK Studios also has been tapped by the Sheraton Newton Hotel in Newton to design and print its monthly promotional package. In addition, the shop has produced the "Council Connection" newsletter for the New England Council of Shopping Centers and has developed and designed a visitors guide for the Newton-Needham Chamber of Commerce using the theme, "Where to shop, eat, stay & play." CM Communications in Boston has been retained by Souper Salad, a chain of quick-serve restaurants in the Boston area. The shop will promote the opening of the company's Fresh City spinoff with advertising, public relations and direct mail. Sterling Hager in Watertown has been hired for public relations services by GEAC SmartEnterprise Solutions, a business software provider in Atlanta. Olive Jar Studios in Boston has been chosen by NFL Films to create a new opening sequence for NFL Films Presents, a half-hour magazine show that runs on ESPN and ESPN2. Woolf Associates in Boston has finalized an agreement with Nike on behalf of Ticha Penicheiro, an all-star with the WNBA's Sacramento Monarchs. Penicheiro will now wear Nike products and make personal appearances on behalf of the footwear giant. Financial terms of the two-year deal were not disclosed. Brodeur Worldwide in Boston and parent company Omnicom Group in New York have made equity investments in three technology public relations companies in Europe. Under the agreements, terms of which were not disclosed, the technology public relations unit of Schoep and Van der Toom in Amsterdam will form Brodeur Schoep and Van der Toom, Image Time in Milan will become Brodeur Image Time and Comunicaci-n Empresarial in Madrid will create a technology unit called Brodeur Comunicaci-n Empresarial. The European firms handle various assignments for high-technology clients such as IBM and its Lotus Development subsidiary, Cisco Systems and BMC Software. Interactive Media Solutions in Hingham has developed a Web site for Eat Well, the parent company for Boston-area eateries Tosca, Stars, Fireking, the Oyster Co. and Waterworks. The site (www.eatwellinc.com) features an icon of each restaurant linking to event calendars, profiles, menus, catering options and 360-degree "virtual tours" of the restaurants themselves. RHODE ISLAND Chaffee & Partners in Providence has been hired for communications service by Sullivan & Cogliano in Pittsburgh, a business staffing and training firm. The shop also has been tapped by Novartis, a medical products firm in Quincy, Mass.

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