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NEW YORK Grey Healthcare Group, New York, has been hired to handle creative for Escitalopram, a selective serotonin re-uptake inhibitor to be marketed by Forest Laboratories, New York, to treat depression and related conditions. Escitalopram is an enantiomer of Forest's drug Celexa. The account will be managed by Janet Donnelly, senior vice president, and Anna Maria Echeverri, account supervisor, specialists in the antidepressant category. BBDO, New York, has resigned the estimated $10-15 million account of Austin, Texas-based Netpliance, which awarded the assignment in February without a review. Since then, marketing efforts have focused primarily on building awareness and driving sales of the company's Internet-access terminal, and positioning it as a great gift. A print campaign broke nationally in April. Lowe Lintas & Partners U.K., London, has acquired a majority stake in the London-based marketing-communications group Broadway. Broadway will be renamed Lowe Broadway, effective immediately. Broadway, which specializes in events and exhibitions, along with advertising services, will remain under its existing management. Lowe Lintas & Partners U.K. is part of Lowe Lintas & Partners Worldwide in New York and has annual billings of $12 billion. Three projects created by integrated marketing-communications firm Buck & Pulleyn, Rochester, have been selected by Print magazine for its Regional Design Annual 2000. The agency's work on the following were chosen: Monroe Community College's 1999 high school viewbook, an invitation for a Gale Group event at the 1999 American Library Association show and a Buck & Pulleyn summer employee-picnic T-shirt design. Diane Thresh Creative Associates, based in Penfield, has been selected by Monroe County to collaborate on an advertising and marketing program for the county's anti-smoking effort. The firm will work with an independent writer, a filmmaker and a photographer as part of a virtual agency created by the county. The campaign, which will be launched January 2001, aims to help prevent smoking among adolescents and encourage those who already smoke to quit. Hey!, a New York-based multidisciplin-ary design and production studio, has made an animated slide show and an opening logo animation for Arista Records, New York, which was projected at Bertelsmann Music Group's global-marketing conference in Toronto on July 12. The animated display featured Whitney Houston, Santana, Run-DMC, Toni Braxton, Carly Simon and Aretha Franklin, among other artists, and was produced to support Arista's new president, Antonio Reid, and the label's roster. Lipson Alport Glass & Associates, an in-ternational brand-marketing and design consultancy with offices in New York, Cincinnati and Chicago, enhanced the brand positioning of Poland Spring bottled spring water. LAGA also revamped the brand's logo and typography, and gave it a new full-color illustration. New York-based JSM composer/sound designers Morgan Visconti and Gareth Williams and executive producer Joel Simon have created an original composition for a 60-second spot for Steinlager beer. The spot, created by Saatchi & Saatchi, Auckland, New Zealand, rolled out in Hawaii in June. Richartz Fliss Clark & Pope, a marketing-communications firm based in New York, has been retained by RO*TEL Diced Tomatoes and Green Chilies, an International Home Foods division, to implement a public relations campaign to increase brand recognition. The client is based in Parsippany, N.J. PENNSYLVANIA SAI Marketing, Huntingdon Valley, has launched a Web site, www.saimarket-ing.com, that includes detailed individual case studies to help visitors understand what the agency does, followed by the results of each of its campaigns. Mayo Seitz Media, Blue Bell, has been selected by McIntosh Inns, King of Prussia, as the client's first media agency. Billings were reported at $1 million. McIntosh Inns owns and operates 14 inns in New Jersey, Delaware and Pennsylvania, and will be opening another next year. Laumgarten Layport, Pittsburgh, has been chosen as the ad agency of Westinghouse Process Control, also in Pittsburgh, a provider of process automation for customers in the power-generation and water/wastewater industries

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